Upton Tea Imports

Marketing Specialist Jobs at Upton Tea Imports

Marketing Specialist Jobs at Upton Tea Imports

Sample Marketing Specialist Job Description

Marketing Specialist

The Republic of Tea is looking for a Marketing Specialist to work at its family vineyards and winery in Sebastopol, CA. The family-owned winery is located in the Green Valley appellation of Russian River Valley, producing wines from vineyards throughout Sonoma County.  Only local candidates to Sonoma county will be considered.

POSITION SUMMARY:

The Marketing Specialist will be responsible for coordinating a variety of projects including the development of marketing materials for our brands (both print and online), industry social media execution, web site updates, event deliverables, coordination with the sales team, coordination of key stakeholder's travel as well as fundamental administrative functions.

ESSENTIAL FUNCTIONS

  • Supports the marketing production process to ensure distributor sales, DTC and export team's requirements are met;
  • Orchestrates social media and collaborates with Marketing and Sales teams to create and develop content, as well as manage editorial calendar for Facebook and Instagram;
  • Drives the execution of a yearly marketing calendar of consumer, media and trade events;
  • Produces sales support print materials (product sheets, label and bottle images, POS);
  • Responsible for sales e-mail content strategy and execution (through MailChimp);
  • Manages a key scoring publications tracker, coordinates samples and collateral for press;
  • Develop sales education tools utilizing Adobe Photoshop, Illustrator, Video creation and editing tools as well other multimedia programs;
  • Maintains company's website and network updates using Wordpress, basic HTML and CSS;
  • PR management: editorial calendar, mailings, publication tracking, etc.;
  • Responsible for mailing list acquisition and segmentation;
  • Manages professional photography: creative direct shoots;
  • Generates and edits in-house photography;
  • Manages wine samples and wine library inventory at the winery;
  • Coordinates wine sample delivery for critics, events, and sales;
  • Coordinates and supports hospitality and winemaking teams during tastings;
  • Networks and attends other winery mixers, pour at off-site events;
  • Manages the marketing budget.

POSITION REQUIREMENTS

  • Completed four-year college degree in related field or equivalent;
  • 3+ years of experience in Graphic Design preferred;
  • Marketing experience within the wine industry a must;
  • Experience with marketing production/ workflow systems, software or tools, such as Adobe Photoshop, Illustrator, Video creation and editing tools, basic HTML, CSS, Wordpress, MailChimp;
  • Wine-related copywriting skills for all print and digital materials;
  • Experience in the digital space, with background in content marketing, digital marketing, and social media;
  • Experience in graphic design or creative art direction;
  • Experience and/or passion to market in the luxury wine business.

COMPETENCIES

  • Highly professional performer, capable of converting ideas to execution;
  • Demonstrated ability in managing work flow, ushering projects through the appropriate channels and teams from ideation through completion;
  • Demonstrated creative ability;
  • Proficiency with Adobe Creative Office Suite, Photoshop, Microsoft Office, video and other key multimedia programs;
  • Must have effective working knowledge of social media platforms and developing campaigns within Facebook, LinkedIn, Twitter, Instagram, Vine, etc.;
  • Strong written and verbal communication skills;
  • Consistent high quality performer, who is adaptable and flexible;
  • Precise organizational skills and detail oriented;
  • Intensely focused, extremely strong work ethic, impeccable integrity, proactively pursues ongoing development, works well individually and in 'team' environments, intuitive, sound judgment and common sense;
  • Ability to prioritize work and focus on what matters, while adapting to shifting priorities;
  • Must have a "can do" attitude.

The Republic of Tea is an Equal Opportunity Employer

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